Naturalised

Logo on Botanical Mural

Bruxelles • 2020

In Brussels, we designed and created a plant fresco from the Nature range for a pharmacy, incorporating the sign's logo at the heart of the composition. The challenge was to build a strong brand signature behind the counter, with no watering or maintenance constraint for the dispensary team. Our solution relies on preserved plants, natural and maintenance-free, that need neither water nor light and keep their freshness for years. The logo lettering is cut out and set within a dense backdrop of flat mosses, ball mosses and preserved foliage, creating a sharp graphic contrast. Standing 1 metre high and 4 metres long, this plant fresco elegantly dresses the space, improves acoustic comfort and creates a soothing biophilic atmosphere that reassures customers. In Brussels, this custom preserved green wall turns a functional wall into an identity landmark that enhances the pharmacy's image and leaves a lasting impression on visitors.