Naturalised

Les Floralies Botanical Logo

Bruxelles • 2022

For the bar Les Floralies in Brussels, we created a preserved green wall that directly incorporates the venue's sign and logo. The aim was to build a memorable brand signature behind the counter while avoiding the maintenance constraints typical of a late-night social venue. Our solution draws on the Nature range, which showcases timeless natural plants, preserved and maintenance-free, with no watering or special lighting. The logo lettering is cut out and set within the plant composition, creating a sharp contrast between the foliage and the bar's name. Preserved mosses, ferns and varied foliage make up a dense, warm backdrop that enhances the sign. This plant fresco becomes the signature decor of the counter and a permanent communication medium. In Brussels, this custom plant artwork reinforces the bar's visual identity, creates a welcoming natural atmosphere and offers an ideal focal point for the photos shared by its customers.