Naturalised

Intersport Botanical Logo

Toulouse • 2023

In Toulouse, VG.TAL3Design created a plant fresco from the Nature range for the Intersport company, integrating a sign and a logo. The challenge: to make the brand's logo the heart of an enhancing planted décor, an attractive and lasting communication medium, with no maintenance constraints. Measuring 2.40 metres high by 2 metres long, this composition is made of preserved plants, natural and maintenance-free, against which the sign and logo stand out in relief. The play of textures and shades of green ensures perfect legibility and highlights the brand's identity. Being preserved, these plants need no water, light or pruning and keep their vibrancy for years with no maintenance at all. This project illustrates VG.TAL3Design's expertise in bespoke plant frescoes, signs and logos for shops, stores and brand spaces, in Toulouse and across France.