Naturalised

Pharmacy Botanical Decor

Strasbourg • 2020

In Strasbourg, for the layout of a pharmacy's natural-medicine area, we created a preserved plant decor that underlines the world of natural care. The challenge was to create a gentle, reassuring atmosphere in an aisle dedicated to wellbeing, with no watering or maintenance constraint. Our solution relies on preserved natural plants, maintenance-free, that need neither water nor light and keep their freshness for years. The composition blends flat mosses, ball mosses and preserved foliage to create a dense, soothing plant backdrop, in harmony with the products on display. This plant decor improves the acoustic comfort of the space, softens the atmosphere and creates a biophilic atmosphere conducive to the customers' wellbeing. In Strasbourg, this custom preserved green wall brings a touch of nature consistent with the world of natural medicine, enhances the pharmacy's image and leaves a lasting impression on visitors.