Naturalised

Botanical Band

Bordeaux • 2022

For a pharmacy in Bordeaux, we designed a preserved plant band that elegantly dresses the space above the product shelves. The challenge was to clearly signal the world of natural care while adapting to a constrained horizontal format, with no maintenance for the dispensary team. Our solution is a composition of preserved plants, natural and maintenance-free, requiring neither watering nor special light. The sign Médecines Naturelles is integrated directly into the band, the lettering standing out against a backdrop of preserved foliage and stabilised mosses. This interplay of materials highlights the world of natural remedies and care, in keeping with the pharmacy's identity. Running the full length of the wall, this band creates a natural, soothing atmosphere that reassures customers. In Bordeaux, this custom preserved green wall turns a functional space into a warm visual landmark, reinforces the brand message and lastingly enhances the point of sale with no maintenance constraint whatsoever.